Fans paid $7.8 billion through OnlyFans in the year to 30 November 2025, creators were paid $6.2 billion, and the platform ended the year with 5.06 million creator accounts and 437.1 million fan accounts. Those are the official OnlyFans statistics: they come from the annual accounts its owner, Fenix International Limited, filed at Companies House, the UK company register, on 20 September 2026.
This page takes the headline numbers for every year from fiscal 2019 to fiscal 2025 from the filed accounts, explains what each one measures, and works out what they mean for a creator’s income. It is just as clear about what the accounts don’t tell you: there is no official median income, no list of top earners and no count of creators by country. Every average and ratio below is our own calculation from the filed figures, and we show the sums.
Key Takeaways
- Fans paid $7.8 billion in fiscal 2025, up from $7.2 billion in fiscal 2024, according to Fenix’s filed accounts.
- Creators were paid $6.2 billion. OnlyFans keeps 20% of each fan payment, which the accounts describe as “$4 for every $1 retained by the Group”.
- 5.06 million creator accounts and 437.1 million fan accounts. Both count every account that hasn’t been deleted or deactivated, not monthly active users.
- About $1,200 a year per creator account. That’s $6.2 billion divided by 5.06 million accounts, active or not. It’s an average, not a typical income, and the accounts publish no median.
- Revenue of $1,553 million and profit before tax of $715 million, with an average of 47 employees on the payroll.
- The US is 62% of revenue, but UK and Europe grew fastest in fiscal 2025, up 22%.
- Subscriptions are now the smaller part. Non-subscription revenue was 72.8% of OnlyFans’ revenue in fiscal 2025 and grew 20.0%, while subscription revenue fell 10.2%.
- Growth has slowed, not reversed. Fan payments grew 8.7% in fiscal 2025 and 8.8% in fiscal 2024, after 19.5% in fiscal 2023 and more than doubling in fiscal 2021.
OnlyFans Statistics at a Glance
Fenix’s financial year ends on 30 November, so fiscal 2025 ran from December 2024 to November 2025. Here are the headline figures from the latest accounts, with the year before for comparison.
| Metric | Fiscal 2025 | Fiscal 2024 | Change |
|---|---|---|---|
| Fan payments (gross site volume) | $7,843.1 million | $7,215.7 million | +8.7% |
| Paid to creators | $6.2 billion | $5.7 billion | +$0.5 billion |
| Revenue | $1,553.3 million | $1,413.1 million | +9.9% |
| Profit before tax | $714.9 million | $683.6 million | +4.6% |
| Creator accounts | 5,063,000 | 4,634,000 | +9.3% |
| Fan accounts | 437,133,000 | 377,456,000 | +15.8% |
| Dividends paid | $535 million | $497 million | +$38 million |
| Average employees | 47 | 46 | +1 |
Two definitions matter. Fan payments appear as gross site volume in the income statement and as gross payments in the strategic report, and the rounded figures match in every year. The strategic report defines gross payments as “payments made by Fans, net of applicable sales taxes, refunds and contract liabilities”. Revenue is the part OnlyFans keeps, so it’s about a fifth of what fans pay: $1,553.3 million is 19.8% of $7,843.1 million, in line with the 20% fee.
OnlyFans Growth, Year by Year
Here is every year of filed accounts since fiscal 2019. The accounts have been in US dollars since fiscal 2021; fiscal 2020 is shown in dollars as restated in the fiscal 2021 accounts, and fiscal 2019 is in pounds, as reported in the fiscal 2020 accounts.
| Fiscal year | Fan payments | Revenue | Profit before tax | Creator accounts | Fan accounts |
|---|---|---|---|---|---|
| 2025 | $7,843m | $1,553m | $715m | 5,063,000 | 437,133,000 |
| 2024 | $7,216m | $1,413m | $684m | 4,634,000 | 377,456,000 |
| 2023 | $6,630m | $1,307m | $658m | 4,118,000 | 305,066,000 |
| 2022 | $5,550m | $1,090m | $525m | 3,182,000 | 238,845,000 |
| 2021 | $4,796m | $932m | $433m | 2,161,000 | 187,973,000 |
| 2020 | $2,228m | $358m | $61m | 1,618,000 | 82,308,000 |
| 2019 | £238m | £44m | £6m | 348,000 | 13,478,000 |
Fan payments are the gross site volume line in the income statement. The accounts first defined their account totals in fiscal 2023, so counts for earlier years may not be measured in exactly the same way.
Three trends stand out. The boom years were fiscal 2020 and 2021: fan payments rose more than sevenfold in fiscal 2020, in pounds, and more than doubled again in fiscal 2021. Growth has slowed since then, from 15.7% in fiscal 2022 and 19.5% in fiscal 2023 to 8.8% and 8.7% in the last two years. And profit now grows more slowly than revenue: the pre-tax margin peaked at 50.4% of revenue in fiscal 2023 and was 46.0% in fiscal 2025.
Net growth in creator accounts has slowed too. The total rose by 936,000 in fiscal 2023, 516,000 in fiscal 2024 and 429,000 in fiscal 2025, and in each of the last two years fan accounts grew faster than creator accounts. These are net changes: the fiscal 2024 and 2025 accounts don’t say how many creator accounts were opened, deleted or deactivated.
How Many Creators Are on OnlyFans?
OnlyFans had 5,063,000 creator accounts on 30 November 2025, up 9% from 4,634,000 a year earlier. That’s a net increase of 429,000 creator accounts in a single year, smaller than the net increases of 516,000 in fiscal 2024 and 936,000 in fiscal 2023.
Read that figure carefully. The accounts say total account numbers “refer to the accounts created on OnlyFans that have not been deleted by the user or deactivated by the platform to date”. It’s a running total, not a count of creators who posted or earned anything that year, and the accounts don’t say how many creator accounts are active.
Creators face extra checks. According to the accounts, people who want to become creators “must then complete a further, detailed onboarding process where their age and identity is verified by a third party”. Performers who want to keep their legal name out of search results can read our guide to porn star reputation management.
How many fan accounts per creator account?
Divide fan accounts by creator accounts and fiscal 2025 comes out at about 86 fan accounts for every creator account, up from about 81 a year earlier, because fan accounts grew faster (16%) than creator accounts (9%). The ratio was about 87 in fiscal 2021, fell to about 74 in fiscal 2023 while creator accounts were growing faster, and has risen in both years since. Counts before fiscal 2023 may not be measured the same way.
How Many People Use OnlyFans?
OnlyFans had 437,133,000 fan accounts at the end of fiscal 2025, up 16% from 377,456,000. Like the creator figure, it counts every fan account that hasn’t been deleted or deactivated, whether or not it paid anything that year. So it isn’t a count of people or of monthly users, and the accounts publish neither, nor a count of paying fans.
Spread across every fan account, fans paid an average of about $18 each in fiscal 2025: $7.8 billion divided by 437.1 million accounts. Because that count includes every account that hasn’t been deleted, paying or not, it can’t tell you what a paying fan spends, and the accounts don’t say.
How Much Do OnlyFans Creators Make?
Creators as a group were paid $6.2 billion in fiscal 2025, up from $5.7 billion in fiscal 2024. The money comes from a fixed split. The accounts describe “a consistent 80/20 revenue distribution, providing Creators with $4 for every $1 retained by the Group”, and the OnlyFans terms of service put it plainly: “Our Fee is calculated as 20% of the total Fan Payment and will be deducted from each Fan Payment.”
The average, and why it misleads
Divide $6.2 billion by 5.06 million creator accounts and you get about $1,200 per account for the year, or roughly $100 a month. Fiscal 2024 gives almost the same answer: $5.7 billion across 4.63 million accounts is also about $1,200.
That figure is a mean across every creator account that hasn’t been deleted or deactivated, whether it posted that year or not, so it isn’t what an active creator earns and says nothing about the spread. The accounts publish no median income and no breakdown of earnings by band. If a page tells you what percentage of creators earn a given amount, that number comes from someone’s estimate, not from OnlyFans’ accounts.
The trend says more than the level. Fan payments per creator account have fallen every year since fiscal 2021, from about $2,220 to about $1,550 in fiscal 2025, because creator accounts grew faster than fan payments. Fiscal 2021 was the high point, and its account total predates the accounts’ definition of how totals are measured. Part of the fall may be how accounts are counted, since dormant accounts stay in the total until they are deleted or deactivated, and the accounts don’t say how many are dormant. It’s also consistent with more creators competing for each dollar fans spend.
What comes out of a creator’s 80%
The 80% is not all take-home pay. The first four items below come from the terms of service; the last applies only if you use an agency:
- Refunds and chargebacks. If a fan gets a refund or chargeback, OnlyFans “may deduct an amount equal to the Creator Earnings portion of the refunded or chargedback amount”.
- Currency costs. Fan payments and creator earnings are in US dollars, and the terms warn that “Your bank or e-wallet company may charge currency conversion or other fees.”
- A payout threshold. The terms say that to withdraw, “your account balance must meet the minimum payout amount requirement”.
- Tax. The terms make creators alone responsible for filing and paying any tax due on their OnlyFans earnings, and warn that failing to do so can get an account closed or suspended.
- Agency commission, if you use one. Our guide on how to find a trusted OnlyFans marketing team advises checking whether a commission is worked out before or after OnlyFans’ 20%.
What it takes to earn $1,000 a month
Because OnlyFans keeps 20%, a creator needs $1,250 a month in fan payments to be paid $1,000, before tax. Over a year that’s $15,000 from fans and $12,000 to you, or about ten times the average payout per creator account in fiscal 2025.
In subscriber terms, $1,250 a month is 250 fans paying $5, 125 paying $10, or a smaller base that also buys messages and tips. The accounts can’t tell you what share of creators reach that level. What they do show is that total spending is still growing: fans paid more in fiscal 2025 than in any earlier year, and the accounts credit the growth partly to “higher earnings for existing Creators”. But fan payments per creator account have fallen every year since fiscal 2021, so a bigger total doesn’t mean more for each creator.
Where that spending goes is shifting too. In fiscal 2025, 72.8% of OnlyFans’ revenue was non-subscription revenue, which the accounts recognise “at the time of purchasing the media”, rather than subscription revenue. Subscription revenue fell 10.2% to $422.5 million, while non-subscription revenue rose 20.0% to $1,130.8 million. For creators, that suggests what fans buy beyond the subscription matters more than the subscription price alone.
Who is the #1 earner on OnlyFans?
There’s no official answer. The filed accounts report only platform-wide figures. They don’t rank creators or say what any single creator earned. Figures in top-earner lists come from outside the accounts, such as estimates or creators’ own claims, and can’t be checked against official data.
Averages don’t decide what you earn; traffic and conversion do. Our OnlyFans marketing agency works on both: ranking your name and content where fans search, compliant Reddit campaigns, and pricing and bundles that lift what each subscriber is worth.
How Much Does OnlyFans Make?
OnlyFans’ revenue was $1,553.3 million in fiscal 2025, up 10%, and its profit before tax was $714.9 million, up 5%. Profit grew more slowly than revenue, so the pre-tax margin slipped from 48.4% of revenue in fiscal 2024 to 46.0%. After a tax charge of $193.4 million, profit for the year was $521.4 million.
Its own headcount is small. The group had an average of 47 employees in fiscal 2025, including the director, which works out at about $33 million of revenue per employee; that counts staff on the payroll, not outside contractors or suppliers. The accounts report “no external financing and no debt”, and the company paid ordinary dividends of $535 million in the year, up from $497 million. Across fiscal 2021 to 2025 the accounts record more than $2.1 billion of dividends declared or paid, and after the 2025 year end the company declared four more between January and March 2026, totalling $174 million.
OnlyFans’ model is a cut of what fans pay creators. Free tube sites work differently: they earn mainly from advertising and turn a small share of visitors into paying customers through premium subscriptions, creator sales and referrals, as we explain in how porn tube sites make money. Cam sites pay models per token or by percentage, as we compare in how much do cam models make. For how OnlyFans compares with estimates for the whole market, see our analysis of porn industry revenue.
OnlyFans Revenue by Region
The closest thing to OnlyFans statistics by country is a note in the accounts that splits revenue into three regions. The US is the largest market by far, but its share has fallen every year since fiscal 2021, mainly because UK and European revenue has grown faster.
| Fiscal year | USA | UK and Europe | Rest of World | Total revenue |
|---|---|---|---|---|
| 2025 | $965.4m (62.2%) | $346.8m (22.3%) | $241.1m (15.5%) | $1,553.3m |
| 2024 | $909.1m (64.3%) | $283.7m (20.1%) | $220.3m (15.6%) | $1,413.1m |
| 2023 | $863.3m (66.1%) | $229.4m (17.6%) | $214.0m (16.4%) | $1,306.7m |
| 2022 | $732.7m (67.2%) | $159.8m (14.7%) | $197.3m (18.1%) | $1,089.8m |
| 2021 | $648.6m (69.6%) | $126.0m (13.5%) | $157.1m (16.9%) | $931.7m |
UK and European revenue grew fastest of the three regions in each of the last four years, and is up 175% since fiscal 2021, against 49% for the US and 53% for the rest of the world. In fiscal 2025 alone it grew 22.2%, against 6.2% for the US and 9.4% for the rest of the world.
Shares and growth rates are our calculations from the note. The accounts don’t explain how revenue is assigned to a region. Apart from the US line, the notes since fiscal 2021 give no revenue figure for any single country. On where users are, the fiscal 2020 accounts say only that fans were in 187 countries, mostly in the US, and the fiscal 2022 accounts say creators were resident in over 100 countries. None of the accounts count creators by country, so treat any country-by-country creator count you find online as an estimate.
Who Owns OnlyFans?
OnlyFans is operated by Fenix International Limited, a UK company, number 10354575. The company register lists Leonid Radvinsky as a person with significant control, notified on 3 October 2018 and ceased on 20 March 2026, with 75% or more of the shares, and the fiscal 2025 accounts name him as the ultimate controlling party at the year end. The accounts add that “He passed away on 20 March 2026, following which ultimate control vested in K Chudnovsky in their capacity as sole Trustee of the LR Fenix Trust”. Companies House now lists Yekaterina Chudnovsky as the person with significant control, notified on 20 March 2026, with 75% or more of the shares and voting rights.
Age Checks and Regulation in Numbers
The accounts say access to OnlyFans is “restricted exclusively to registered users over the age of 18” who have completed onboarding, and that creators are age- and identity-verified by a third party. They also say the company has expanded its legal and compliance teams to follow the UK’s Online Safety Act and the EU’s Digital Services Act.
The UK regulator Ofcom fined Fenix £1.05 million in March 2025, not over the checks themselves but for giving it inaccurate information about them. Fenix had told Ofcom that the challenge age for its facial age estimation was 23 years old; in fact it had been set to 20 since 1 November 2021. The fine included a 30% reduction because Fenix accepted Ofcom’s findings and settled. If you’re building your own site rather than selling on a platform, the age-check rules that apply to you are covered in our guide on how to start a porn site, and our guide to age verification for adult websites compares the providers and what checks cost.
What These Statistics Mean for Creators
- Competition keeps rising. The number of creator accounts rose by a net 429,000 in fiscal 2025 alone. A broad profile is easy to lose among millions of creator accounts; a specific niche and a name fans can search for stand out. Our guide on how to grow your OnlyFans profile organically covers both.
- Fan accounts are growing faster than creator accounts. Fan accounts grew 16% in fiscal 2025 against 9% for creator accounts, the second year running that fans grew faster, so there are more fan accounts per creator account than a year earlier. Spending hasn’t kept pace: fan payments grew 8.7%, slightly slower than creator accounts, so fan payments per creator account edged down.
- UK and Europe is the fastest-growing region. Revenue booked to the UK and Europe grew 22% in fiscal 2025, more than three times as fast as US revenue. The accounts don’t say how revenue is assigned to regions, so this doesn’t show where fans live or which fans an individual creator should target.
- Traffic from outside OnlyFans matters. The accounts list competition for creators and fans as a principal risk to the company, warning that “traditional social media platforms are intensifying their efforts to attract Creators and users”. That’s a risk to OnlyFans rather than a finding about creators, but in our view creators who own their traffic, through search rankings for their stage name, a personal website and communities such as Reddit, depend less on any one platform.
- Your own site needs its own setup. A creator site of your own needs adult website development and a payment provider that accepts adult merchants; our comparison of adult payment processors sets out the options.
- Plan with your own numbers. The $1,200 average is spread across every account, active or not. Your subscriber count, price, retention and paid messages decide your income, so track them monthly. Across the platform, sales beyond the subscription made up 72.8% of revenue in fiscal 2025.
How Adult SEO Minds Helps OnlyFans Creators Grow
We’re a specialist OnlyFans SEO agency and marketing team for creators, celebrities and management teams. Our work focuses on two things: getting found by fans before they reach the platform, and turning visitors into paying subscribers who stay. Here’s what we do:
- Profile audit and optimisation. We review your page top to bottom, from bio to pricing to page flow, and fix what blocks conversions.
- SEO and discoverability. We optimise your profile, content and metadata so the right audience finds your name and content across search engines and social platforms.
- Reddit marketing. Safe, compliant campaigns in the right communities for a steady stream of qualified traffic.
- Affiliate marketing. Funnels that put trusted promoters to work bringing in subscribers on a pay-for-results basis.
- Monetisation and conversion. Pricing, bundles and messaging tests that raise earnings per subscriber while protecting retention.
- Management and your own platform. Chatting, scheduling and retention handled discreetly, with an NDA on request, plus a branded website and app if you want a platform you own.
Studios, agencies and networks that work with creators get the same thinking at a larger scale from our adult entertainment SEO agency.
Frequently Asked Questions
How many creators are on OnlyFans?
OnlyFans had 5,063,000 creator accounts on 30 November 2025, up 9% from 4,634,000 a year earlier, according to the accounts filed by its owner, Fenix International. The figure counts every creator account that hasn’t been deleted or deactivated, not just active creators, and the accounts don’t say how many are active.
How many users does OnlyFans have?
OnlyFans reported 437,133,000 fan accounts at the end of fiscal 2025, up 16% from 377,456,000. That’s a count of accounts that haven’t been deleted or deactivated, not of people or monthly active users, which the accounts don’t publish.
What is the average income on OnlyFans?
OnlyFans paid creators $6.2 billion in fiscal 2025, which works out at about $1,200 a year, or roughly $100 a month, for each of its 5.06 million creator accounts. That average is spread across every creator account that hasn’t been deleted or deactivated, earning or not, and OnlyFans publishes no median income, so official data can’t tell you what a typical creator makes.
Who is the #1 earner on OnlyFans?
There’s no official figure. OnlyFans’ filed accounts report only platform-wide figures and don’t rank creators or say what any single creator earned, so top-earner lists online rely on estimates or creators’ own claims that can’t be checked against official data.
How hard is it to make $1,000 a month on OnlyFans?
You need $1,250 a month in fan payments to be paid $1,000, because OnlyFans keeps 20%, and tax comes out of what’s left. The $1,000 is about ten times the average monthly payout per creator account in fiscal 2025, and the $1,250 is the same as 250 subscribers at $5 a month or 125 at $10. The accounts don’t say what share of creators get there.
Has OnlyFans decreased in popularity?
Not according to its accounts. Fan payments, revenue and creator and fan accounts have grown every year since fiscal 2019, and fans paid a record $7.8 billion in fiscal 2025. Growth has slowed, though: fan payments rose 8.7% in fiscal 2025 and 8.8% in fiscal 2024, after 19.5% in fiscal 2023, and fan accounts grew 16% in fiscal 2025, their slowest growth in any year since fiscal 2019.
What percentage does OnlyFans take?
OnlyFans takes 20%. Its terms of service say “Our Fee is calculated as 20% of the total Fan Payment and will be deducted from each Fan Payment”, and its accounts describe a consistent 80/20 split. Refunds, chargebacks, currency conversion fees and tax can reduce what a creator finally keeps.
How much money does OnlyFans make a year?
In fiscal 2025, the year to 30 November 2025, OnlyFans’ owner reported revenue of $1,553.3 million and profit before tax of $714.9 million, from $7.8 billion paid by fans. During the year it paid $6.2 billion to creators and $535 million in dividends.
The Short Version
OnlyFans is still growing: fans paid $7.8 billion in fiscal 2025, creators received $6.2 billion, and creator and fan accounts reached 5.06 million and 437.1 million. Growth has slowed to under 9% a year in fan payments, and the yearly rise in creator accounts has shrunk three years running, but fan payments, revenue, profit and both account totals all still rose. The average creator account was paid about $1,200 in the year, but that average is spread across every account, active or not, and the accounts publish no median, so your own traffic and conversion decide where you land. Competition is rising, UK and Europe is the fastest-growing region, and in our view creators who own their traffic outside the platform are better placed to handle both.
Sources, all checked in October 2026: Fenix International Limited’s annual reports and financial statements for fiscal 2019 to fiscal 2025, and its officer and persons-with-significant-control records, at Companies House (company number 10354575); OnlyFans’ terms of service (last updated August 2024); and Ofcom’s March 2025 announcement of its £1.05 million fine. Averages, ratios, shares and growth rates are our own calculations from those figures.