LoveHoney.com
eCommerce SEO across thousands of product and category pages supported LoveHoney organic growth in adult retail.
- +187%Organic Traffic
- 9,000+Keywords Ranked
- +142%Revenue
Overview
LoveHoney runs a huge multi-region adult retail catalog where SEO has to work at enormous scale. We treated the catalog as a system to optimize.
Services delivered
Snapshot
LoveHoney.com at a glance
Industry
Sex toy ecommerce
Market
Global, multi-region
Services
Ecommerce SEO, content, technical SEO, link building
Engagement
Ongoing retainer
The Challenge
SEO across thousands of products
LoveHoney runs a huge adult retail catalog across multiple regions, where technical and content SEO have to work at enormous scale.
It needed category, product and content pages ranking cleanly without crawl waste or duplication.
- Thousands of products and categories to optimize
- Multi-region duplication and crawl-budget risk
- Competitive, high-volume retail terms
Our Approach
Enterprise ecommerce SEO at scale
We treated the catalog as a system: optimized templates, content that captures research and buying intent, and technical foundations that keep a massive store healthy.
Keyword and category research
Mapped retail demand into a scalable category and content architecture.
Template and content SEO
Optimized category, product and guide templates across the catalog.
Technical SEO at scale
Crawl budget, indexation, hreflang and Core Web Vitals across regions.
Authority link building
Relevant links to compete for high-volume retail terms.
Execution
What we did
- Category and keyword architecture
- Optimized product, category and buying-guide templates
- Crawl budget and indexation governance
- Hreflang and multi-region SEO
- Product and review schema at scale
- Authority link building
The Results
Scaled organic retail growth
LoveHoney grew organic traffic and revenue across regions while keeping a massive catalog clean and crawlable.
+187%
Organic traffic
Top 3
Category terms
9,000+
Keywords ranked
+142%
Organic revenue
- Strong organic traffic and revenue growth across regions
- Top-3 rankings for competitive retail category terms
- Thousands of product and category keywords ranking
- A clean, crawl-efficient catalog at scale
In Their Words
They handle SEO at a scale most agencies cannot. Our catalog ranks cleanly and organic revenue keeps climbing.
Head of SEOLoveHoney
Key Takeaways
Why it worked
- Enterprise catalogs win on templates, not one-off pages.
- Crawl budget and hreflang control protected a massive store.
- Organic revenue scaled across regions.
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