FeetFinder
Marketplace and creator-page SEO strengthened FeetFinder organic visibility across feet-content search queries.
- +341%Organic Traffic
- 1,200+Keywords Ranked
- +190%Creator Signups
Overview
FeetFinder is a two-sided feet-content marketplace that must win creators and buyers in search at once. We built the SEO program that grows both.
Services delivered
Snapshot
FeetFinder at a glance
Industry
Feet pic marketplace
Market
Global, two-sided
Services
Marketplace SEO, content, technical SEO, link building
Engagement
Ongoing retainer
The Challenge
Winning two audiences in search at once
Marketplaces live or die by how well their category and creator pages rank, but those same pages are easy to get wrong, creating thin content and crawl problems at scale. FeetFinder also had to rank for both buyer and creator intent, which pull in different directions.
Like every adult marketplace, it had to do all of this while signalling trust and safety to users and search engines.
- Thin-content and crawl risk across thousands of pages
- Two-sided intent: buyers and creators pulling different ways
- Trust and safety signals critical in an adult marketplace
Our Approach
Turn the marketplace itself into an SEO asset
We treated the marketplace as an SEO asset: optimized templates that scale across thousands of pages, content that captures both sides of the market, and authority that establishes FeetFinder as the category trusted name.
Marketplace and template SEO
Optimized category, creator and landing templates to rank cleanly at scale.
Two-sided content strategy
Pages and guides targeting both creators selling and buyers browsing.
Technical SEO
Crawl, indexation and performance fixes across a large, fast-growing site.
Authority and trust building
Links and brand signals that position FeetFinder as the safe, leading choice.
Execution
What we did
- Optimized category, creator and landing-page templates
- Buyer-intent and creator-intent content strategy
- Crawl, indexation and Core Web Vitals fixes at scale
- Internal linking across categories and creator profiles
- Trust, safety and brand-signal optimization
- Authority link building in the creator economy space
The Results
Growth on both sides of the marketplace
FeetFinder turned organic search into a core acquisition channel for buyers and creators alike, ranking across the entire category.
+341%
Organic traffic
Top 3
Core selling terms
1,200+
Keywords ranked
+190%
Creator sign-ups
- Organic traffic grew more than 300% across the marketplace
- Top rankings for the highest-intent buyer and creator terms
- Over 1,200 keywords ranking across the category
- A 190% lift in creator sign-ups from organic search
In Their Words
They understood our two-sided marketplace and grew both audiences from search. Creator sign-ups from organic nearly tripled.
Marketing LeadFeetFinder
Key Takeaways
Why it worked
- Two-sided marketplaces need an intent strategy for each audience.
- Template SEO scaled cleanly across thousands of pages.
- Trust signals supported both rankings and conversions.
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